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ARC Services - develop, grow and excel and in all that you are

Telford, Shropshire. West Midlands. UK  07960 026582. [email protected] / [email protected]

Licensed NLP Master Practitioner, Performance and Leadership Coaching, Kundalini, neuro-diversity specialist.

Once you realise, there is literally no stopping you ;)

Biography- Alison Richards - Director

Arc Services' journey began in 2010. The first contract was providing Strategic Business Development Coaching, Project Management and Training Services. The Company is a principle centred company whose aims are to harness the strengths in individuals and be the catalyst for change. My mission is getting the best out of you through coaching and NLP.

My career started in the Community Arts sector, running a successful Video Production House for 8 years. After completing a BA in Multimedia  Communications, I worked in Design for 7 years until entering Higher Education, to lecturer in design, video and Project Management. My love for learning is continuous and I completing a CMI Level 7 in Leadership Coaching and Mentoring right now. My favourite educators are you, my children and all of us who stand up tall, fall hard and fly. 

I am inspired by Richard Bandler and Tony Robbins and my wonderful dog, Honey.

 I have volunteered for Tony Robbins and Bandlers Coaching events, as well as TedEx Birmingham.  You've got to train with the best, right?

I discovered my love of ceramics  and languages which then took me to France where I ran a retail pottery and training outlet and developed my linguistic abilities. I have teaching experience at all levels from Family Adult Learning to Higher Ed for video and project management. I have an indepth knowledge and 4 years experience of Apprenticeships and most recently, as Head Coach, running a team across 4 programmes.


My coaching and consultancy work has been diverse and this is where you may see if we are a match;    

  • I provide direct Access to Work coaching for neurodiverse minds, 

  • Career and business coaching for start up support for private clients.

  • business consultancy and Agile facilitation for to focussing on bringing communities and teams together 

  • developing the capabilities of CEOs and their teams.

  • Specialist learning support for undergrads and post graduates
  •  I am a APMP project manager - Agile DSDM, Scrum, Prince and Waterfall.

I became self employed 12 years ago and integrate coaching and neuro linguistic programme into all the development and quality work I do. 

My strengths

My truth and authenticity

My ability to see through you and walk with you

My creative mind and ability to zoom in and to blue sky

 am an Associate Coach  with Future Foundations and have delivered on the National Citizenship residential programme; coaching young people from 16 -18

I am motivated by the challenges and inspired when I witness the synergy and progress that empowering people makes.

I am a Specialist Learning support practitioner for support neurodiverse learners through education and registered with the Dyslexia Guild.

I provide 1:1 coaching services for those of you eligible for Access to Work funding.

If you are self employed or in work, talk to me and we will work on ensuring your success in your career.

My children,  are my educators and guiding light for succeeding and my constant leveller. My last volunteering opportunity was as a carpenter, building the roof of a heritage building in Shrewsbury.

My most recent learning has been completing a Senior Fellowship, and a CMI Level 7 in Leadership Coaching and Mentoring. ( everyday's a school day !)

Key Achievements

Outstanding Learning Awards 2015 - part of team for investigating the impact of Coaching as a development tool for staff in FE.

21st Century – Best New Director Award for Drama on Homelessness - "OUT"

Bafta award on Multimedia installation about BME communities and Aids

Bafta - Interactive Installation for Charlie Parker, BBC Radio Producer.

First Cut television award for Animation piece

Case Studies / Past Projects

1. Key Birmingham - Barrow Cadbury funded .Providing Strategic Development
and Management Consultancy. Identifying the potential and risks, devising
governance, strategies and policy to provide a robust infrastructure,building
capacity, product development and promoting interdependent partner
relationships to progress to a Community Interest Company.
2. Multi-media family learning and arts participatory installations
3. Delivered more than 20 individual and 2 group personal performance coaching
sessions. specialising in business change management and transition.
4. Delivered Train the trainer courses for Practitioners wishing to teach. PTLLS
5. Project Management for Transition to Adulthood project. Probation Service 

User testimonies:

“Alison has been highly professional and a pleasure to work with.”Mo Naseem, Rise4All

“Alison is a talented, caring, value driven leader – “I found her inspiring and engaging, and appreciated her positive influenceLeading Powerful Partnerships Syndicate Director, Lyn Stansfield

John came to me for Personal Performance Coaching “After 35 years of smoking, I had one coaching session with Alison and stopped.” J.Philips.